Project Description

A New Website for Rainbow Valley Lodge

UPDATED March 23, 2018

Large Format, Image Rich

For years we have been filming and photographing the Ennis, Montana area and the growing lodging offering at the Rainbow Valley Lodge. With a large number of beautiful images, it was time to re-design the website to show off the images, the beauty of the Madison River Valley, and promote the website utilizing dynamic landing pages.

The Lodge Website

When you land on the Rainbow Valley Lodge website you are greeting with large, fast loading images. Mobile responsive an built with mobile visitors in mind, the site has a separate, easy to navigate main menu for mobile users. When studying the site’s analytics, a full 50% of users we using a mobile device.

Landing Pages

Accommodation pages have been added to the site design as well as bigger text descriptions. Landing pages for social media and search advertising. A header push-down banner was implemented to drive traffic to specials.

Online Reservations

The lodge uses CheckFront to manage reservations, a system we set up in 2015. The system boasts easy website integration and is user-friendly. The website’s reservation page uses a shortcode to display availability and process reservations.


The main fishing page has a video slider instead of scrolling photos to increase time on page. Also, given the growing number of videos created, it was time to add a video page.

When it was new in 2014

Rainbow Valley Lodge in Ennis, Montana needed a fresh look with more relevant website content, more emphasis on its fly fishing business and a Search Engine Marketing campaign. We photographed the property, the fishing, and the beauty of the Madison River valley. We designed a new website and secured a relevant URL, We consulted on social media marketing and brought attention to their excellent online reputation. The Rainbow Valley Lodge website project began April 2014 and completed in June 2014.

The new Lodge website is considerably larger than the previous website with 30 pages. Fishing pages were built out to better describe the fishing opportunities and the services Rainbow Valley provides.