Located in Northern New Hampshire, client The Cabins at Lopstick caters to winter enthusiasts. Snowmobiling is the draw. To show off the area’s snowpack, staff climbed on snowmobiles and snapped GoPro cameras on their helmets, and shot some great video clips. Using Google Drive, staff uploaded the clips. We downloaded the clips, edited the 59 minutes of footage down to 3, action-packed minutes and added some catchy, hip-hop music.
YouTube Channel Management
Then we uploaded the video to the YouTube Channel we created for Lopstick. We added a keyword rich description, appropriate tags and added a Call-To-Action-Overlay on the film. As a Google Adwords advertiser, Lopstick can display a banner on videos to drive users to the website.
Next, we sent an email blast to nearly 2000 ‘Snow Conditions’ subscribers using Constant Contact. The e-blast was short and sweet, promoting the new film and inviting readers to book a snowmobiling vacation.
Then, we created a blog post on Lopstick’s website. Using JetPack, the blog post, featuring the new video, automatically posted the blog page on Facebook, Google+, Twitter, and Tumblr where many enthusiast follows will discover and watch the film.
Lastly, we updated the Trail Report page on Lopstick’s website and included the new video. Based on similar video campaigns we have done in the past, we expect hundreds will view this snowmobile trail riding video.