The confirmation letter is the first communication with a new guest after you’ve made the sale. A good confirmation letter will include the dates and accommodations reserved, clear driving directions and perhaps GPS coordinates, and a warm welcome message. But why stop there?
Letting a future guest know what to expect is always appreciated. Check in and check out
times along with parking information such as valet, location and cost if should be included in the confirmation letter. Include restaurant operating days / hours clues readers in that your property has a restaurant. This also works for your gift shop, horse barn, fly shop, snowmobile rental operation, bar or tavern.
But go a little further. Sell them a bottle of wine that can be waiting in their room. Sell a selection of guide chosen fishing flies that will await them on check in. Sell a trail ride / rafting adventure / guided hunting trip / ski lift ticket during their stay. Offer a BOGO (Buy one, get one) appetizer or cocktail on their first night.
Be sure your new guest knows all about your offerings. Your confirmation letter is the perfect place to promote everything your recreational hospitality property offers.