Online Presence Management
What is online presence management? It is a service we provide to update, monitor, create and manage the image and message of your vacation destination. It is essential your online image and message be consistent across the numerous social platforms and matches the look and feel of your website. We monitor social pages, optimize web pages, and monitor your online reputation.
Hospitality Website SEO
SEO = Search Engine Optimization. In a nutshell, it is helping the search engines find your site by making sure your site is properly titled, has a different and appropriate description for each page and uses keywords within the text of the page. Beautiful websites sometimes do not get the visitor traffic they deserve. This is where SEO comes in. We can optimize your current website to increase your ranking, re-design your current site and add optimization or design and optimized a new website.
When it comes to social sites, it is my thinking that every destination or vacation property should have at least a basic page or account on TripAdvisor, Google+, LinkedIn, Facebook, Twitter, and YouTube. Further, why not post beautiful images of your property or destination on Pinterest and Flickr? You can’t leave out Google+ Local Business, Yelp, Four Square to help folks navigate their way to your door. We can set up the accounts, posts, respond to followers and more, leaving you time to run your operation.
Every video that may have been done for your property or area needs to be on YouTube. Why? YouTube is #2 ranked search engine, ahead of Bing and Yahoo. Wow. Every day, YouTube becomes more important to vacation destinations. What a great way to illustrate your beautiful area than with video! Embed a video in your website or use on a Facebook post. Don’t have any videos? I’ll bet there are great visitor made videos out there, just search for them on YouTube.
Do you get an email when your property is mentioned on the web? Know when they are talking about you online! We can help with alerts too!