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Backroad to Yellowstone Marketing Campaign

New Marketing Campaign

Backroad to Yellowstone

We are pleased to be invited to join the team marketing the Backroad to Yellowstone, a destination marketing organization headed up by Kris Hauck of Ennis, Montana.  The Backroad promotes businesses and attractions along US Rte 287 from Three Forks, Montana to West Yellowstone, Montana – literally the backroad to Yellowstone National Park. We created a digital marketing campaign to bring visitors into the group website.

Using social media, we created an ad campaign targeting users with specific preferences. We set set a targeted price per click to drive visitors into the website. We set a daily budget and then set the campaign to begin Christmas week when many potential visitors would be home researching family vacations.  Next, we set up a Google re-marketing campaign to create brand awareness and targeted enthusiasts back into the website.

Learn more about what Savard Hospitality Consulting can do for your destination marketing group or hospitality property by requesting a free consultation.

By | 2016-04-26T10:07:46+00:00 January 2nd, 2016|Destination Marketing, PPC Advertising, Social Media|0 Comments

About the Author:

Hospitality consultant and principal at Savard Hospitality Consulting, Inc in Rock Creek, Montana

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